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Web & Mobile

A PWA is a web application that uses modern browser APIs to deliver app-like experiences — including offline access, push notifications, and home screen installation — without requiring download from an app store.

PWAs are built with standard web technologies (HTML, CSS, JavaScript) but enhanced with a Service Worker — a background script that caches assets and intercepts network requests to enable offline functionality and fast load times even on poor connections. The Web App Manifest file provides metadata that lets browsers prompt users to add the PWA to their home screen, giving it a full-screen launch experience identical to a native app. For businesses, PWAs offer a significant cost advantage over maintaining separate iOS and Android native apps, as one codebase serves all platforms through the browser. Google, Twitter, and Starbucks have launched PWAs that achieved dramatic improvements in engagement and conversion rates compared to their mobile websites.

Example

A newspaper publisher converts its mobile website into a PWA, enabling readers in low-connectivity areas to read cached articles offline and receive breaking-news push notifications without installing a native app.

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