Case study · Metabu Cosmetics
A full end-to-end FMCG ERP for a cosmetics brand — unifying Sales, Purchase, Manufacturing, Inventory, HR and Accounts in one platform, with a field-sales mobile app and live GPS team tracking. Built to scale from small to large FMCG companies.
Challenge
Metabu ran the business across disconnected spreadsheets and tools — sales, procurement, production, stock, payroll and finance never spoke to each other. On-ground reality was a black box: tertiary sales (distributor → retailer) and what 68 field reps did each day were invisible, while targets, collections and bank/OD limits lived in silos. They needed one system to run the entire FMCG operation.
Solution
We built a complete FMCG ERP — a web command centre plus a field-sales mobile app — covering the full business: Sales (primary, secondary & tertiary with field-force tracking), Purchase & Procurement, Manufacturing & production planning, Inventory & warehouse, HR & Payroll, and Accounts & Finance. The dashboard unifies cash & bank/OD limits, target-vs-achievement, revenue-by-channel and order trends; the app gives reps live sales, attendance, beats, best-sellers, retailer leaderboards and grooming verification — with a live GPS map of who is active, late or a no-show. Modular by design, it fits small to large FMCG companies.
Results
Client-reported outcomes
- One end-to-end ERP across Sales, Purchase, Manufacturing, Inventory, HR & Accounts
- Primary → secondary → tertiary sales visibility with live field-force GPS (68 reps)
- Manufacturing, procurement and inventory connected to real-time sales demand
- HR & Payroll plus Accounts/Finance unified with bank/OD and collections tracking
- Modular and scalable — deployable for small to large FMCG companies
Stack
- SaaS web ERP
- React / Next.js dashboard
- Cross-platform mobile app
- GPS / live location
- PostgreSQL
- REST APIs
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